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Inside the Mask
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MotorCycling Achievement in Design: Tag Heuer
Salvatore Sampino
02/01/2007
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Photography by Cordero Studios/corderostudios.com
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After years of listening to laboratories who said it could not be done, and
to those who were still trying to figure it out, Tag Heuer Sport Vision has
succeeded in creating the first ophthalmic and panoramic mask in the world. As
a custom-ordered prescription-only item, Panorama is made of NXT impact-
resistant polyurethane, and is available in a range of unifocal and
progressive lenses. Developed at the Logo Group factory in Morez, France, the
Panorama earned the company its fourth consecutive SILMO d’Or award in the
inter-national eyewear community.
 Zenith, the non-prescription counterpart to
Panorama, was launched in the United States last September, following the
overwhelming success of Tag’s unique mask concept. Part of Sport Vision’s
Sport Glamour series, Zenith features seven-base polyamide lenses in six
shapes, six sizes, an exclusive 2.5mm width, and an adjustable 3-D nosepad. The
beta titanium temples, also overmolded with composite rubber for flexibility and
comfort, are available in black, red, Havana, beige and pink. (Click image to enlarge) The
combination of performance, comfort and fashion has made Tag’s eyewear
collections increasingly popular for under-helmet wear.
www.tagheuer.com/sportvision
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