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From Ducati, Tumi
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Ducati Collection by Tumi
Arthur Coldwells
03/01/2006
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 This backpack from Tumi will accomodate a helmet. (Click image to enlarge)
Recognizing that many motorcycle aficionados are affluent adventure seekers
needing high-end luggage, upscale brand Tumi has agreed to a three-year
licensing agreement with equally prestigious Ducati. Not only will Tumi become a
sponsor of the Ducati Corse MotoGP factory team and enjoy the worldwide brand
development that association will bring, but it is also offering the exclusive
Ducati Collection by Tumi. Available at Ducati dealers and established Tumi
outlets, a line of items will be immediately available—wheeled luggage,
backpacks, and messenger bags—with additional products specifically customized
for motorcyclists to follow. Ducati Chairman and CEO Federico Minoli observes,
“Tumi products are at the top of their sector, they are highly functional, and
their finishing touches are reminiscent of the world of Ducati motorbikes.”
Clearly, the motorcyclist’s buying power is being noticed by the mainstream—and
that can only be a good thing.
www.tumi.com
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