From Ducati, Tumi

This backpack from Tumi will accomodate a helmet. (Click image to enlarge)

Recognizing that many motorcycle aficionados are affluent adventure seekers needing high-end luggage, upscale brand Tumi has agreed to a three-year licensing agreement with equally prestigious Ducati. Not only will Tumi become a sponsor of the Ducati Corse MotoGP factory team and enjoy the worldwide brand development that association will bring, but it is also offering the exclusive Ducati Collection by Tumi. Available at Ducati dealers and established Tumi outlets, a line of items will be immediately available—wheeled luggage, backpacks, and messenger bags—with additional products specifically customized for motorcyclists to follow. Ducati Chairman and CEO Federico Minoli observes, “Tumi products are at the top of their sector, they are highly functional, and their finishing touches are reminiscent of the world of Ducati motorbikes.” Clearly, the motorcyclist’s buying power is being noticed by the mainstream—and that can only be a good thing.

www.tumi.com