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Ché Bello!
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MV Agusta’s 750 Sport
Basem Wasef
01/01/2006
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Photography by Cordero Studios/corderostudios.com
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Despite a record 37 manufacturers’ championships,
MV Agusta struggled to translate its racing success to 4-cylinder street bike
sales in the late 1960s. To win over the motorcycle buying public, MV Agusta
released the 750 Sport in 1970. Owner Domenico Agusta fitted a shaft drive to
keep the sexy bike from being raced but delivered hardware that sport riders
craved: a big, four-cylinder engine, twin overhead cams, and a sleek chassis
boasting clip-on handlebars, a sculpted tank, and a humped seat. (Click images to enlarge)
MV Agusta’s
commercial accomplishments never quite matched its racing achievements, but the
750 Sport would be considered the first great superbike of the 1970s. And though
newer models would eventually eclipse its performance, few would match its rare
combination of race heritage and sensuous design.
Italian motorcycle
aficionado Guy Webster inaugurated his collection in 1973 with this brand-new
750 Sport. At roughly $5,000, it was exorbitantly expensive for its time. The
bike was also, in Webster’s words, “stunningly gorgeous.” The Guggenheim Museum
shared that sentiment, and displayed Webster’s bike for four years.
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