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Viva Las Flames
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HD 358
Salvatore Sampino
09/01/2006
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Photograph by Cordero Studios/corderostudios.com
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Harley-Davidson, that inimitable icon of Americana, has once again
succeeded in bringing dreams to life through the experience of motorcycling and
the irresistible Harley lifestyle. For over 100 years, the brand has garnered a
strength so powerful that it now encompasses the essence of an entire culture
loyal to the pursuit of adventure, freedom and exploration. In 1995, the Viva
International Group acquired a license to produce and distribute Harley-Davidson
eyewear worldwide. After years spent at the motorcycle rallies of Laughlin,
Daytona, Myrtle Beach and others, and by communicating with Harley riders,
listening to their needs and sharing that feedback with the dealerships, their
collection now features over 50 styles of performance eyewear.
The goal is
to maintain the product’s safety feature—keeping wind and debris out of the eyes
without the need for bulky internal foam. The result is a functional, sporty
and stylish collection of wraps and new metals with temple treatments
incorporating the HD script, shield or flame logo, as well as impact and scratch
resistant poly-carbonate lenses with UV 400 protection in five different
colors including yellow, orange and clear for cloudy days and night riding.
“We focused on combining function and fashion,” says Viva’s Lynn Kelley,
whose sales force services nearly 1,000 Harley dealerships in the US and Canada.
“The response has been excellent.” The collection is available exclusively
through authorized Harley-Davidson dealerships worldwide.
www.vivagroup.com | 800.345.8482
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