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Race on Sunday, Sell on Monday
Pirelli tires
Mike Quindazzi
03/01/2005

Although still in need of more race experience with tracks around the world, expanded logistics capabilities, improved manufacturing capacity, and trackside resource capabilities, Pirelli was awarded the contract  others believed would never happen. With just three months left before the first 2004 test, Pirelli knew it needed to build capabilities one step at a time. It completed the first scheduled tire test with Ducati and Petronas on time.

Behind the scenes, Pirelli geared up to support the approximate 30 riders with up to 11 different fronts and 15 different rears. Handmade prototypes used for the test needed to be integrated into a standard production line to meet expected volumes. Costs needed to be reduced tenfold to make the contract economically feasible. Compounds and tire profiles needed continual improvement to meet the expectations of the world’s top racers. A new way to manage trackside tire fitting was needed to meet the weekend race agenda.

Setting aside the expected scrutiny, by the end of the 2004 season, Pirelli fulfilled the goal. Compared with the 2003 season, in which 218 points separated the first three riders, 2004 left fewer than 99 points separating the top five riders. The championship came down to four riders and the final race weekend. (Click image to enlarge)

Pleased with the program results, FGSport expanded the 2005 Pirelli contract to include Supersport and Sportstock titles for a total of 45 races in 10 countries. With contract terms mandating continued tire improvements and the economic means to bring this all to market, Pirelli is helping fuel an exciting motorcycle market. In the end, this means better racing and better tires for you and me.

www.pirelli.com

 
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