Over the last decade the baby-boomer generation has embraced the fun of motorcycling in increasing numbers. This has resulted in motorcycle sales growth for the last 10 years and double-digit growth for the last 4 of those 10. A large proportion of these “born-again bikers” have sophisticated tastes -- and the spending power to indulge them.

Robb Report MotorCycling affirms that although successful people desire top-quality equipment, they’re not necessarily interested in who achieves that last 10th of a second at the drag strip, who gains the ultimate 10-mile-per-hour top speed advantage, or, indeed, what the complexities of the valve-train consist of. But they are interested in excellence in whatever form it may take.

Robb Report MotorCycling is a product based publication produced quarterly in 2004 (bi-monthly in 2005) that focuses on how best to enjoy two wheels -- with a view to persuading the new, returning, or experienced motorcycle rider to visit their local dealer and find out the facts for themselves.